YG Relaunches 4 Hunnid Clothing Line

West Coast Hip Hop Artist is reaching beyond just offering his fans music.  wants to make his 4 Hunnid Clothing line into more than a collection of merchandise for profit. with an LA culture inspired look 4 Hunnid collections, the emcee is molding into a full-fledged streetwear fashion maven. According to WWD, 4 Hunnid will expand from hoodies and t-shirts to also carry trousers, jackets, hats and other accessories. The brand has now displayed its Spring/Summer 2017 line featuring caps ($35), sweatshirts ($65), hoodies ($72), t-shirts ($35), and long sleeve tees ($50).

4Hunnid YG

“People always thought of 4 Hunnid as merch, so we want to present it in a different way for people to perceive it differently,” says Creative Director Gavin “Mizzle” Mathieu. “We really want to create a fashion brand.” ‪4 Hunnid Clothing launched in February of 2016 as just a test order with Zumiez. According to the action sports specialty clothing store, the collection was the fastest selling test order in their company history. ‪YG’s 4 Hunnid Clothing is now available in over 400 Zumiez locations nationwide.

Image result for yg clothing line

They will present that culture, and the collection, this July during New York Fashion Week: Men’s. For now, Mathíeu said the focus is on direct-to-consumer and their Zumiez partnership, but the goal is to expand the line to other retailers.

To purchase 4 Hunnid items online visit shop..com

 

 

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